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Parking Panorama Pyrzowice

Rebranding, print and website

Client
Parking Panorama, a family-run car park by Katowice Airport
Scope
mark, colour and type, banner, loyalty card, stickers, website
Year
2026
Link
parkingpanorama.com

The old logotype only worked in the website header. On the gate, on a sticker and as a Google avatar it stopped being legible, and on the website you had to hunt for the price.

Before
Before: a long horizontal strip with two gradients
a long horizontal strip with two gradients
After
After: square, one colour, legible from the gate and as a Google avatar
square, one colour, legible from the gate and as a Google avatar

Colour
Sun#D93F05
Cream#FFF0D9
Paper#FFF9EF
Night#161412
Type
Aa
Clash Displaymark and headings

ABCDEFGHIJKLM abcdefghijklm 0123456789

The banner on the gate. The same mark works at every size, from 4 metres down to an avatar.
The banner on the gate. The same mark works at every size, from 4 metres down to an avatar.
Loyalty card: the eighth stay is free.
Loyalty card: the eighth stay is free.
Stickers for posts and barriers. On site, customers see the same thing they saw on the website.
Stickers for posts and barriers. On site, customers see the same thing they saw on the website.
The price list is on the first screen. On a phone, booking and directions are right at hand, no scrolling.
The price list is on the first screen. On a phone, booking and directions are right at hand, no scrolling.
The price list is on the first screen. On a phone, booking and directions are right at hand, no scrolling.
The rosette on the van that takes customers to the terminal.
The rosette on the van that takes customers to the terminal.

Result

12–14% click-through in Google against a 3–5% market average. More than half of the traffic comes from search, with no paid ads.

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